Techno Demanders

My Predicted Consumer Group For Channel 4

The Techno-Demanders

The Techno-Demanders (Based on my study for Channel 4) are young adults to don’t like to be tied down to schedules when it comes to television and radio. They like to spend their time out of the house socialising or social networking on the internet and are too busy to be able to be home at a certain time for a certain programme. On demand services like 4OD and BBC I player are proving popular to these people and they would rather have a service where all their favourite programmes, music and radio shows could be in the same place rather then having to re-arrange themselves to a certain time so they don’t miss their favourite television programmes. They suit themselves when it comes to arrangements and are not negotiable when it comes to decision making.